Minorplanet acquisition

After only one year, we are seeing the benefits of integrating the balance of the Minorplanet operations into our European branches. Customer loyalty has exceeded expectations and we have been able to increase turnover on the customer base without substantially expanding our infrastructure. The integration of the Ctrack and Greenlight technology platforms will lead to further efficiencies and enable us to offer more benefits that will eventually lead to improved customer satisfaction.

Recurring revenues 

A strategic focus has been to increase our recurring or annuity revenue. Because of the contribution of acquired Minorplanet customers, and the efforts of our sales teams, our main Benelux operation has passed the break-even point on recurring revenues only. In Holland, we have also successfully launched a programme to sign up existing customers on a new monthly service model, which will be adopted by our other European branches.

Germany, the biggest market in Europe, appears to be finally living up to its vast potential. It still has one of Europe’s lowest penetration rates for fleet management systems. Our unit sales rose over 50% in the past year and this trend looks set to continue into the new year.    

C-drive

In Europe, the fastest-growing market trend is definitely in safe and green-driving programmes. ‘Safe and green’ has finally moved from fad status to a proven business model with exciting prospects. With our new NX50 series we are at the forefront of new driving-behaviour measurement technology and well positioned to become the market’s supplier of choice. Our new C-drive programme opens up new market segments and offers significant value to our existing customer base as well.