DigiCore’s international unit sales rose 60% in the review period, driven by tested and ongoing strategies, particularly the continued focus on established partners and channels across Europe, UK and Pakistan, which have all recorded excellent growth.

With 31% growth in unit sales, Trakker Pakistan continues to strengthen its leading position in the region with an installed base of over 50 000 stolen vehicle recovery systems. Trakker Pakistan has concluded a number of strategic partnerships with financial institutions that stipulate C-track systems for all financed vehicles. Trakker Middle East LLC in Abu Dhabi has secured successful contracts throughout the United Arab Emirates, supplying over 30 car rental companies with fleet management solutions. A highlight in the region was the successful award of the Sharjah Muncipality tender for 1 150 vehicles that will be fully implemented in the new financial year.

During the year, we acquired the remaining 49% shareholding in DigiCore Europe and refocused the business in line with the rapid growth of the European telematics market.

Following the success of the Thames Water tender in London as an anchor contract into the United Kingdom three years ago, in the review period, DigiCore International secured several tenders and contracts that will see our worldwide footprint of operations extended into five more countries.

This partner-based strategy seeks to leverage long-standing relationships to accelerate our entry into new markets. This is a vital part of our expansion strategy and counters the difficulties associated with identifying a new high-quality partner in each market.

During the period, we finalised new partners in Malaysia and Saudi Arabia, both second-generation tracking companies. These companies were already active in the fleet management vehicle-tracking industry but were attracted to DigiCore’s superior technology and support which will enable them to expand and advance their existing businesses.

Globally, many GSM network operators have invested heavily in continually upgrading network infrastructures for expanding user data requirements. As the C-track product range is an excellent data application to be offered as part of these networks’ product offerings, MTN in Nigeria and Grameenphone in Bangladesh became partners during the year, offering C-track solutions to their existing customer bases to increase their value-added services.

Continued investment in DigiCore’s end-to-end technology solutions resulted in securing eight international tenders during the year. Of these, five will only be implemented fully during the new financial year. DigiCore International is in a unique position globally where the products we offer cater for both the stolen vehicle recovery market and also the high-end fleet management arena. This has afforded us massive flexibility in evaluating new markets and allows us to segment the market to fit our offering to individual customers’ needs.

Currently in 32 countries, DigiCore International continues to build partner’s businesses by combining cutting-edge technology with tested solutions. DigiCore software is available in eight languages and each country is given blueprints for effective market strategies, sales training, communication and technical excellence.