This was an exciting and challenging year for C-track South Africa, reflected in a dramatic increase in sales throughout all divisions as market awareness of the product offering became entrenched. The implementation of our marketing strategies has proven highly effective since the fourth quarter of the year, establishing a solid foundation for exponential sales growth in the next year.
Stolen vehicle recovery unit sales are underpinned by new vehicle sales, the increase in criminal activity, brand awareness and superior product offering. Again, our marketing campaigns have elicited a solid response supporting increased sales activity levels.
A 200% growth in fitment centre partners has resulted in a footprint that covers all major South African centres. Uniquely, we have increased mobile installation fitments in these areas as well.
Three major contracts were secured during the period which will benefit future sales growth and additional contracts are currently under negotiation.
The taxi industry is experiencing direct cost savings and management benefits by using C-track products, and proving an exciting growth area.
The support centre operates a bureau service which has attracted a large number of existing customers who enjoy the ease of proactive management reporting and interactive support.
The power of C-track technology and improved processes has enhanced our recovery-rate statistics to unprecedented levels in the stolen vehicle recovery industry, and provided an integrated service to our fleet management customers.
The internal management of GSM data and voice lines has subsequently increased which secures these revenue streams for the future. This annuity income is growing exponentially, as more customers switch their GSM lines to C-track SA to benefit from the management process, which harnesses variable costs.
Innovative value-added products and services will continue to play a part in converting customers to our existing product offerings as we intent conquering this market.